Cetera Wealth Services, LLC

As an independent financial advisor, I am not beholden to sell products from my "parent company" like I might if I worked in a traditional brokerage or wire house, as they are called. I have thousands of investments to choose from that are free from any kind of pressure or in-house incentive to sell. They are made available to me through my investment product wholesaler, or broker-dealer as it is called in my industry, Cetera Wealth Services, LLC. They also provide oversight for everything I do in my practice including adherence to the thousands of rules designed to help us better serve the public. Here's more about this important component of my business.

Cetera Wealth Services, LLC (Cetera Wealth Services, LLC), based in El Segundo, California, is one of the largest independently managed broker-dealers in the United States. Founded in 1983, Cetera Wealth Services, LLC has grown to include more than 2,400 financial professionals. Cetera Wealth Services, LLC was founded as a 75% field owned broker-dealer firm, creating a culture of independence that remains to this day. Each of the firm’s branch offices is independently owned and operated, and is supported by the national organization. In 1984, Cetera Wealth Services, LLC created the Financial Institution Division (FID), which advises, trains and supports financial institution management and their financial professionals.

In 1997, Cetera Wealth Services, LLC was sold to Aetna Financial Services, and then in 2000, Aetna was acquired by ING. As of February 1, 2010, Cetera Wealth Services, LLC has operated as a subsidiary of Cetera Financial Group.

Throughout its many corporate incarnations, Cetera Wealth Services, LLC has remained independent, committed to client-centric services and the independent broker-dealer community.